Cookie policy

1. Strictly necessary

These make the service work and need no consent. Without them you cannot sign in.

Session cookie (sign-in), for the duration of the session or up to thirty days if you stay signed in. CSRF token, for the session. Cookie-choice cookie (tw_consent), which remembers whether you chose "Allow all", "Analytics only" or "Necessary only" in the banner, for twelve months. Language preference, for twelve months.

2. Analytics, only with your consent

The cookie banner offers three equal choices: "Allow all" (analytics and advertising), "Analytics only" and "Necessary only". Nothing is sent to Google before you choose. If you choose "Allow all" or "Analytics only", we use Google Analytics 4 to understand which pages are used and where people get stuck. Google then sets two cookies on trailwise.coach, _ga and _ga_ followed by an identifier, which distinguish your browser from others and last up to two years. Google Analytics 4 does not log or store IP addresses. If you choose "Necessary only", no analytics or advertising cookie is set and nothing is sent to Google.

In the app, while you are signed in, Trailwise sends Google Analytics page views only, with identifiers and query strings removed from each address. No training, health or body data is sent to Google. If you are signed in and have allowed analytics, Trailwise also sends a pseudonymous identifier, a one-way hash of your account identifier that contains neither your name nor your email address, so that your visits from different devices are counted as one person.

Google Analytics data is kept for fourteen months and then deleted. Trailwise has turned on Google Analytics data sharing for benchmarking and modelling: Google receives de-identified, aggregated measurement data to produce industry benchmarks. For the measurement itself, Google acts as Trailwise’s processor under the Google Ads Data Processing Terms. Google may process the data in the United States under the EU-US Data Privacy Framework.

3. Advertising, only if you choose "Allow all"

Trailwise advertises its own product. If you choose "Allow all", we also allow Google to use your visits to our public pages for advertising: Google consent mode then grants advertising storage, the sending of advertising data to Google and ad personalisation, and Google Signals is switched on. With Google Signals, Google associates your visit with your Google account if you are signed in to Google and have turned on ads personalisation there. This gives us aggregated reports on demographics, interests and use across devices, and lets us build audiences of past visitors in Google Ads, so that Google can show them Trailwise ads on other websites and apps.

In the app, while you are signed in, advertising signals are always off, whatever you chose. Trailwise never uses your training, health or body data for advertising and never sends it to Google. Trailwise embeds no social media buttons that track you.

With "Allow all", Google may set advertising cookies, on trailwise.coach (for example cookies whose names begin with _gcl_, which Google lists with a lifetime of 90 days) and on Google’s own domains (for example IDE, which Google lists with a lifetime of 13 months in the European Economic Area). Their names and lifetimes are decided by Google and may change; Google lists them at policies.google.com/technologies/cookies.

For its own advertising uses, such as the Google account data behind Google Signals and the showing of ads through Google Ads, Google acts as an independent controller under its own privacy policy (policies.google.com/privacy), not on our behalf. You can manage ad personalisation for your Google account at myadcenter.google.com.

4. Changing your choice

You can change your choice at any time, as easily as you gave it: from the "Cookie settings" link in the footer, from the privacy settings in the app, or by deleting cookies in your browser, after which the banner appears again. A new choice applies from that moment and does not affect what was collected before; when you withdraw consent to analytics, the Google Analytics cookies are removed from your browser. Declining analytics or advertising does not affect any feature.

5. Third-party content

The weather page loads map tiles from MapTiler and OpenWeather, and the race pages may load images from race organisers. Your browser sends its IP address to those servers to fetch the content; they set no cookies on our pages.

6. More

The privacy notice explains how we process the data these technologies collect.