trailwise

Give your people a coach they love to interact with.

An organization can cover Trailwise for the people it looks after. Every quarter it learns whether they used it and whether they kept going, and nothing else about anyone.

Six runners training together in pairs on a quiet road
Explore

Wellbeing that nobody opens, and nobody can justify

The budget buys a platform, an app and a challenge. Engagement peaks in week two and is gone by week six.

The people who would benefit most are the least likely to open a fitness app in the first place, because it was not built for them.

And injury is what ends a habit. Someone starts running in January, gets hurt in March, and never starts again.

Then the renewal comes around. Either there is nothing to show, or there is a dashboard that shows so much of somebody’s health that the works council reads it twice.

What changes

A coach, not a challenge

Each person gets an actual coach, at their level.

Trailwise adapts to their week, their sleep and their body, from a first 5k to a hundred miler. Adherence comes from being coached rather than from a leaderboard, which is why it survives past week six. There is nothing to win and nobody to compare yourself to.

It keeps people uninjured, which is what keeps them going

The injury is the churn.

Trailwise is built injury first: it reads the direction someone’s sleep, load and recovery are moving in and holds them back before their body does it for them. That is not a wellbeing feature bolted on. It is the reason people are still going in month six.

A report that answers the question and then stops

One page a quarter, and a published line it does not cross.

How many people took it up, how many are still training three months later, and what the group as a whole did with it. No names, no departments, no teams, no manager view, no login. Not because of a setting that could be changed later, but because the numbers that would make it possible are never calculated.

Who’s it for

  1. Employers and wellbeing leads

    You pay for a coach. Nobody is onboarded, chased or reported on.

  2. Prevention services and benefit platforms

    You bring it to your own clients, in the format you already send, at a wholesale rate.

  3. Universities

    Student sport and staff wellbeing on one invoice, from a single faculty up.

  4. Mutualities and insurers

    Your members already pay for this. Reimburse it like a gym fee. We never see who claimed.

  5. Clubs and federations

    Every member coached, on the watch they have. Your volunteers stop writing training plans.

Cover the coach. See the group, never the person.

Decide how many people you are covering and for how long. Each person signs up with a code, and the account is theirs.

Talk about covering your people

One page a quarter, and the line underneath it

Always: how many people you covered, how many signed up, and how many places are still unused. From 25 people up: how many are still training after three months, and how often the group trains in a normal week. Below that the block is absent from the page, and the calculation behind it is never run.

The account belongs to the person who redeemed it. Nobody is enrolled by their employer, no manager is handed a list, and anyone who leaves keeps the account and the whole history.