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What an organization is allowed to know

A company can cover Trailwise for the people it looks after. This is everything it gets back, and why that list is so short.

5 minute readWritten by the Trailwise team

A runner on an open country road in the early morning

Your works council will ask one question. What can the company see?

Most wellbeing products answer it with a settings page. Aggregation is on by default. The minimum group size is configurable. Somewhere there is a role that sees more than yours does. Every part of that answer is a switch. It is true on the day it is given and worth very little a year later, once three people have left and somebody has been helpful with a permission.

We built the answer from the other end. The floor is published, it is the same for every customer, and underneath it the calculation is never run at all.

Five kinds of buyer, one seat

Employers and wellbeing leads pay for a coach. Nobody has to be onboarded, chased or reported on. People who want it redeem a code and get on with it, and the ones who do not, do not. When the works council asks the question, the answer is a page of group numbers with published floors underneath them.

Prevention services and benefit platforms bring it to their own clients. The quarterly report comes in the format you already send them, and seats are billed to you at a wholesale rate.

Universities put student sports services and staff wellbeing on one invoice, small enough to start with a single faculty. Research collaborations are welcome, and the privacy answer is the one in this note.

Mutualities and insurers have members who are already paying for this out of their own pocket. Reimburse it the way you reimburse a gym or a club fee. We never see who claimed.

Clubs and federations get every member coached, from a first 10k to a hundred miler, on the watch they already have. Your volunteers stop being the only people who can answer a question at nine at night. They still run the club. They stop running the training plans.

Five buyers, one seat, one report. There is no version of this with an extra column in it for the customer who asks nicely.

Three steps, and then nothing

Decide how many people you are covering, and for how long. Each person signs up with a code, and the account is theirs. A report arrives every quarter.

That is the whole operation. Nothing to configure, nobody to train, no directory to sync, no seats to assign by hand. There is no admin console. Which also means there is no admin console for somebody to be given access to by mistake in eighteen months. By then the person who set this up has moved on, and the person who replaced them is being efficient.

The code is the whole mechanism, and it is deliberately dumb. It says a seat is paid for. It does not say who redeemed it, when, or whether they ever opened the app again.

An organization that cannot switch anything on cannot switch anything off either.

What one page a quarter says

Once a quarter, one page, in your language, by email.

Three numbers arrive whatever the size of the group. How many people you covered. How many signed up. How many places are still unused and can be given to someone else. An unused seat is money you can move before the renewal.

From 25 people up, two more appear. How many are still training after three months, and how often the group trains in a normal week. Those are the two that tell you whether you bought a habit or a launch.

Below 25, nothing appears. Not a rounded figure, not a range, not an estimate with a warning on it. The block is absent from the page and the calculation behind it is never run.

There are no filters and no breakdowns either. Not by department, not by site, not by age, not at any group size, and not on request. A filter is how a group number turns back into a person. Over 25 people, three filters is a name, and the second filter is usually the one that does it.

Most products in this category publish no threshold at all. Ours is published, it is the same number for every customer, and you can hold us to it because you can read it.

The account belongs to the person

The account belongs to the person, not to the organization that paid for it. Trailwise holds the data as the controller, with that person’s own explicit permission, and the organization is never part of that relationship.

Taking it up is voluntary and visibly so. Nobody is enrolled by their employer. No manager is handed a list. There is no way to find out who did not sign up, because the only thing anyone counts is how many did.

Anyone who leaves keeps the account and the whole history, and billing moves to them at the normal price. Nothing is switched off and nothing has to be exported in a hurry. Somebody who changes jobs in March keeps the four years of training that got them to their first hundred miler, and their coach keeps the four years it was reading.

A benefit that ends the day the contract does was never really theirs.

The claim we will not make

The report will not tell you that absenteeism fell, because nobody can honestly tell you that. The largest randomised study of workplace wellness found more people exercising regularly and no effect on absence or on cost. A 2024 study of 46,000 workers found the same for wellbeing apps. Those are the two results anyone selling you a wellbeing number has to get past. Most get past them by not mentioning them.

So we do not claim it. What the report tells you is whether your people took it up and whether they kept going, three months in and a year in. That is a smaller claim than the one on most renewal decks. You can check it.

It also cuts the other way. If take-up is poor, the report says so in the first three numbers, on the first page, in the first quarter. There is no engagement score to hide behind and no chart that goes up because people opened an email. That is the risk of buying this. We would rather you met it in month three than at the renewal.

Trailwise is not a medical device. Neither is it a replacement for a doctor or a physiotherapist. Trailwise flags what is worth a conversation. It does not diagnose, and it will tell you when it does not know.

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